Omnichannel approach for retailer Rhodos Wellness

Rhodos Wellness wanted to enhance the integration of online and in-store sales. In collaboration with House of low-code, the retailer implemented an omnichannel approach.
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Outdated e-commerce software with complex integrations.


An integrated omnichannel retail solution.

logo name

Outdated e-commerce software with complex integrations.


An integrated omnichannel retail solution.

m2 of saunas and other wellness products
weeks to deliver a minimum viable product
unified omnichannel customer experience

IT challenge

Rhodos Wellness offers a diverse range of swimming pools, saunas, jacuzzis, and fitness equipment, including both standard and customized products. The retailer also provides installation services for their products. Rhodos Wellness aims to deliver an excellent customer experience, regardless of whether the customer is in-store or placing an order online. The company previously relied on various standalone e-commerce systems from different vendors, resulting in a complex web of integrations. Consequently, this led to inefficient processes and a lack of insights.

The solution

Rhodos Wellness required an omnichannel retail solution that seamlessly integrated with their wide array of products and additional services. After careful consideration, they found the perfect fit in Novulo. Leveraging this low-code platform, they developed an integrated system that effectively merged their online and physical sales activities. The implementation process involved setting up a new webshop, configuring the PIM system, and integrating the WMS system. Collaborating with House of low-code, the retailer successfully laid the digital groundwork for future growth.


The power of Novulo

The Novulo platform offers a wide range of possibilities for retailers. By leveraging the store, e-commerce functionality can be quickly expanded using proven components. This reusability not only reduces costs but also increases agility, allowing for the swift implementation of new initiatives. Additionally, a Novulo application can streamline various processes, such as financial administration and logistics.

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The result

The intricate web of different retail systems and integrations has been replaced by a unified system. Thanks to this omnichannel solution, Rhodos Wellness now has real-time visibility into their store, showroom, and warehouse inventories. Additionally, the implementation of Novulo software streamlines processes in sales, procurement, and administration, resulting in increased efficiency. Ultimately, customers enjoy an outstanding experience, whether they are shopping online or visiting the physical store.


Let’s move forward together

Every organization has its own unique processes that cannot be accommodated by off-the-shelf software solutions. That's why we specialize in developing tailor-made retail software that perfectly aligns with your business perations. With the power of low-code, we accelerate the development process, enabling your organization to work smarter and more efficiently.

"The old e-commerce software has become an intricate web of integrations, making it increasingly difficult to determine the responsibilities of each system. An integrated system provides integrity and establishes a single source of truth."

Lorenzo Huismane-commerce managerRhodos Wellness

Flawless customer experience

Rhodos Wellness is excited about the current and future possibilities offered by the new system. Lorenzo Huisman, E-commerce Manager at Rhodos Wellness, explains, "With real-time visibility of inventories, we can prevent products that have been sold in the showroom and are out of stock from being sold online again. Additionally, we can apply the omnichannel approach more comprehensively to our service-oriented offerings."

Huisman further emphasizes the straightforward role of software within their organization, stating, "In the end, digital solutions should effectively contribute to delivering the best possible service to our customers. For example, we strive to proactively update customers on the status of their orders or repairs and automate business processes to ensure a seamless customer experience."