Improved service
A CRM system provides your employees with the precise status and complete communication history of customers and leads, thereby facilitating better service.
What is a CRM system?
CRM, an abbreviation for customer relationship management, revolves around the effective management of customer relationships. With a CRM system, you can centralize all information about your customers and prospects in one unified platform. This includes not only their demographic characteristics and contact details but also a comprehensive record of all interactions. By providing a comprehensive view of the customer, a CRM system becomes an indispensable tool for your customer service, sales, and marketing teams.What types of CRM systems are there?
There are three types of CRM software: collaborative, operational, and analytical. Collaborative CRM software primarily focuses on ensuring that everyone within the organization has easy access to the same up-to-date customer data. Operational CRM software focuses on automating sales, marketing, and service processes. Analytical CRM software is mainly used for strategic analysis of customer data and process optimization. In practice, there is often considerable overlap in terms of functionality.
What is a CRM system used for?
- Management of customer data
- Lead nurturing
- Sales forecasts
- Customer service
- Quoting and invoicing
- Automation
- Marketing campaigns
- Analysis and reporting
What are the benefits of a CRM system?
A CRM system improves the customer experience and helps generate more revenue. Here are some statistics that highlight the importance of CRM:
- CRM software can boost sales (29%) and productivity (34%).
- 68% of customers expect customer service to be aware of their previous interactions.
- According to 47% of companies, CRM has a significant impact on customer satisfaction.
- More than half consider the CRM system to be the most important business software.
- CRM software has excellent ROI, with every euro being earned back more than 8 times.
Ready to unlock the potential of low-code for your organization?
CRM system requirements
Appropriate functionality
Do you want to automate sales processes or just need a central hub for customer data? The functional requirements are the starting point for your CRM selection.
Reliability
Your CRM software is crucial to your daily operations. During an outage, you can easily miss out on sales opportunities. The underlying technology must be reliable.
Scalable and flexible
The CRM system needs to be able to scale and adapt as your organization grows. How will it handle the increased volume when you have thousands of customers?
User-friendly
An intuitive interface empowers employees to fully leverage your CRM tool, enhancing productivity and expediting the onboarding of new team members.
Mobile-friendly
It is important that your CRM software works on mobile devices. This makes your salespeople more effective and productive, especially during customer visits.
Secure
A good CRM system effectively manages and protects valuable customer data through stringent access control, advanced data encryption, and regular backups.
Integration capabilities
Your CRM system needs robust integrations to ensure seamless collaboration with other business software, such as your e-commerce platform and marketing tools.
Standard software versus custom development
There are various CRM systems available on the market, and the key choice is between standard software and custom development. With a standard software package, you can quickly get started at a relatively low cost. However, standard software also has its drawbacks. It often offers limited customization options to align the CRM system with your unique processes and user requirements. Additionally, it may include functionalities that you don't use but still pay for or lack features that you genuinely need.
At House of low-code, we have reservations about this approach. We frequently see companies opting for a standard CRM package that is not an ideal fit. We believe that the business should be the driving force, not the technology. That's why we build tailor-made CRM systems that perfectly align with your business operations. And we do this using future-proof technology: low-code.
Are you curious about the possibilities of low-code for your organization?
Why low-code?
Traditional software development involves manually writing code using programming languages. This process is complex and rigid, often requiring a significant amount of time for detailed specifications and planning. Furthermore, there is a risk that the CRM system may no longer meet the (new) functional requirements after development, which undermines the key benefit of custom development. Additionally, attracting skilled programmers can be challenging, leading to increased costs.
Low-code alleviates these challenges by offering a more efficient solution. This development approach enables the creation of CRM software using visual building blocks and models. With low-code, you can rapidly build a tailored CRM system, seamlessly incorporate new features, and often at reduced costs. Here are the primary advantages of low-code:
Rapid development
Low-code speeds up the development of your CRM system, enabling projects to be completed within months.
Cost-effectiveness
Low-code development is cost-efficient, offering faster results and requiring less expensive programming knowledge.
Scalability
A low-code platform offers high scalability, allowing for rapid expansion and the addition of new functionalities.
Business co-creation
Involving sales and marketing experts in development ensures CRM software that aligns with business needs.
Smooth integration
The power of low-code lies in its ability to easily integrate the CRM system with your other business systems.
Simplified management
A low-code application consists of standard components, reducing the risk of bugs and simplifying maintenance.
Waarom House of low-code?
House of low-code is een collectief van zelfstandig opererende low-code agencies die elk gespecialiseerd zijn in een low-code technologie. Onze consultants staan hier als onafhankelijk adviseur boven. Zij brengen jouw digitale uitdaging in kaart, bepalen of low-code inderdaad de oplossing is en selecteren het juiste platform. Vervolgens laten we de applicatie op agile wijze ontwikkelen door een van onze agencies. Zo ben je als klant verzekerd van snelheid én kwaliteit.
Onafhankelijk advies
We zijn niet gebonden aan één technologie en kiezen altijd de beste oplossing.
Compleet aanbod
Van klantportalen tot ERP-systemen: wij bouwen vrijwel alle typen bedrijfssoftware.
Kwaliteit verzekerd
We leiden onze consultants en developers zelf op. Zo houden we grip op de kwaliteit.
Altijd capaciteit
Met meer dan 100 low-code engineers kunnen we de grootste projecten aan.
