Enhance customer experience
An e-commerce platform streamlines the customer experience and provides detailed insights into customer behavior. Based on these insights, you can improve and personalize your services.
What is an e-commerce platform?
An e-commerce platform is software that allows online retailers to manage all aspects of their web store. This includes modifying product offerings, adding product information, inventory management, processing orders and returns, and handling payments. Many e-commerce platforms also offer functionality for analyzing customer data, personalized sales and marketing campaigns, loyalty programs, and improving customer service.What is an omnichannel commerce platform?
Many retailers have both a physical store and an online store. The modern consumer expects a seamless purchasing process, whether they are buying products from home on their laptop, on the go using their smartphone, or in-store. With an omnichannel commerce platform, you ensure a streamlined customer experience across all channels and touchpoints. It also consolidates all customer data into a single system, allowing you to serve your customers even better.
Why use an e-commerce platform?
- Product management and information
- Order processing and returns
- Inventory management
- Payments
- Data analysis and reporting
- Web store design
- Customer service
- Marketing and promotion
What are the benefits of an e-commerce platform?
An e-commerce platform improves the customer experience and maximizes your (online) sales. Here are some statistics that underscore this:
- 76% of customers stop doing business with a company after just one bad experience.
- Only a few percent of website visits actually result in a purchase.
- 70% of shopping carts are abandoned, often due to complex checkouts.
- Over two-thirds of online purchases are made on a mobile device.
- Personalized customer experiences increase the likelihood of a purchase.
Ready to unlock the potential of low-code for your organization?
E-commerce platform requirements
Omnichannel
Consumers expect a seamless customer experience across all platforms and devices. It’s crucial to select a platform that enables an omnichannel approach.
Scalability and flexibility
It is essential for the e-commerce platform to scale alongside your business, allowing you to rapidly expand it and effortlessly integrate new functionalities.
User-friendly
Ensure a seamless customer experience with a user-friendly website, intuitive interface, easy navigation, effective search functionality, and a strong online presence.
Reliability
The platform must consistently operate flawlessly, even during peak periods like Black Friday. Any minor glitch can result in lost revenue and customers.
Security
An e-commerce platform securely processes sensitive customer data and financial transactions, demanding very high standards of privacy and security.
Integrations
The platform should seamlessly integrate with other software, such as ERP, CRM, and PIM systems, as well as payment services. This requires robust integrations.
Standard software versus custom development
There are various e-commerce platforms available on the market. The main choice is between standard software and custom development. While standard software allows you to get started quickly at a relatively low cost, it has its limitations. It's often challenging to customize the platform to match unique retail processes and customer requirements. Additionally, standard software may contain unnecessary features or lack necessary ones.
Retailers often choose standard software solutions even when they require customized development to meet their unique business processes. At House of low-code, we believe in putting the business first, not the technology. That's why we combine ready-to-use functionalities with tailored development to create applications that perfectly align with our customers' needs. Our approach leverages future-proof technology: low-code.
Are you curious about the possibilities of low-code for your organization?
Why low-code?
Traditional software development involves manually writing code using programming languages, which is a complex and rigid process. It involves extensive specifications and planning, resulting in a significant time investment. Often, after development, the e-commerce platform no longer meets the customer's requirements or business situation, rendering the benefits of custom development lost. Additionally, hiring experienced programmers can be challenging and expensive.
Low-code eliminates these pain points. This development method involves assembling an e-commerce platform using visual building blocks and models. With low-code, you can quickly build a customized omnichannel commerce platform and add new functionalities, often at a lower cost. Here are the key advantages of low-code:
Rapid development
Low-code empowers rapid development of your e-commerce platform, reducing the timeline to just a few months.
Lower costs
Low-code development is cost-efficient, as it saves time and reduces the need for expensive programming knowledge.
Enhanced customer experience
You can quickly adapt to changing customer needs and add new functionalities to improve their experience.
Scalability
A low-code platform is flexible and highly scalable, providing a solid foundation for growth.
Business co-creation
Business users such as marketers can participate in the development process, ensuring a better alignment with business goals.
Seamless integration
Low-code empowers easy integration of your e-commerce platform with other business systems.
Why House of low-code?
House of low-code is a collective of independent low-code agencies, each specialized in a specific low-code technology. Our consultants serve as independent advisors, assessing your digital challenges, determining if low-code is the right solution, and selecting the appropriate platform. Then, one of our agencies develops the application using an agile approach, ensuring both speed and quality for our clients.
Independent advice
We are not bound to one technology and always choose the best solution.
Comprehensive offering
From customer portals to ERP systems: we build virtually all types of business software.
Quality assured
We train our consultants and developers in-house to maintain control over quality.
Unlimited capacity
With over 100 low-code engineers, we can handle the largest projects.
